Dannon Supply Chain
The Dannon Supply Chain had reorganized and needed to clearly define its new identity. We facilitated a series of brainstorming sessions that led to the development of a structured platform laying out the essence of the Supply Chain Department and its role within the Dannon Company. From there, we generated a powerful visual identity for the department including a logo and tagline. Both elements are now used to convey the Supply Chain Department’s proactive, customer centric focus to its internal and external stakeholders. Find out how we can strengthen your department’s branding…
Contact: Lauren Donley
The Dannon Institute
The Dannon Institute rolled out an educational program distributed directly to pediatricians providing age specific educational information to share with parents during well child visits. Leveraging the program’s conversational tone, we developed an expressive, illustrated brochure series to help facilitate parent/doctor discussions. Find out how we can get your educational program off the ground…
Contact: Lauren Donley
Interstate Waste Services
Having undergone a series of recent acquisitions, IWS commissioned us to evaluate its existing brand positioning and relevance to customers. After discovery, it became clear that IWS required a new approachable face for the brand and a confident tagline. The overall rebrand stayed true to the IWS core values while improving its relevancy to customers. Find out how we can re-energize your brand…
Contact: Lauren Donley
The Dannon Company
Dannon needed an identity developed for a series of educational sales training events demonstrating a new sales process. We created a strong visual identity that allowed the sales force to streamline its communication through use of a unifying logo and process icons. These visuals aided in the effectiveness of the sales training collateral and were applied to event materials. Find out how we can make your company’s sales training materials more effective…
Contact: Lauren Donley
Pythonz Eyewear
Pythonz Eyewear came to us with an edgy brand name in need of a logo to mirror its attitude. By drawing inspiration from the iconic python shape and keeping the logotype simple, we created an easily identifiable logo that reproduced well on both sunglasses and point-of-sale materials. Find out how we can develop a visual identity to match your company’s brand essence…
Contact: Lauren Donley
The Hershey Company
Hershey’s Human Resource department was gearing up to launch a series of new global initiatives and needed to ground itself on a unified communications platform. We performed a visual exploratory and created a brand identity with strong ties to Hershey’s overarching company values and a voice unique to the HR department. Find out how we can strengthen your department’s branding…
Contact: Lauren Donley
