Murphy’s Beer
St. Patrick’s day is all about celebrating the Irish in each of us. What better time for a brand with traditional Irish roots to gain awareness on and off-premise in America? By creating a campaign that infused Murphy’s heritage and cultural pride with the unique brand attitudes of Murphy’s Stout and Murphy’s Red we helped Murphy’s gain greater exposure and more enthusiastic fans. Find out how we can build exposure and sales around key holidays…
Contact: Lauren Donley
The Dannon Company
Building momentum around a regional new product launch requires capturing shopper attention on-shelf and providing a compelling reason to purchase. In an over crowded cooler environment this can prove challenging. For this task, we developed an attention grabbing, easy to execute, on-pack IRC, designed to complement the brand’s packaging and to encourage trial. Find out how we can help you design POS that is engaging and moves product…
Contact: Lauren Donley
Starbrand Imports
Starbrand Imports commissioned us to make Fischer beer relevant within the US beer market. Working with a limited budget, we developed a plan for on and off premise media placements including a targeted campaign around Bastille Day. We highlighted Fischer’s unique bottle design to build on the association with French wine. We additionally leveraged the French and American shared theme of liberty (Bastille Day) to connect to US consumers. Find out how we can create a promotional plan with relevancy for your brand…
Contact: Lauren Donley
Starbrand Imports
How do you convey the premium, authentic nature of a Belgian beer to US consumers? We developed a campaign leveraging Affligem’s 900 year Abbey heritage with a refreshed and evocative look and feel. The campaign included print advertising and point of sale across both on and off premise locations. Find out how we can bring a refreshing, impactful effort to your brand.
Contact: Lauren Donley
The Dannon Company
Dannon sought to increase its in-store presence and drive yogurt category sales through an impactful, branded segmentation system. We designed a sophisticated shelving unit incorporating category headers, aisle violators, colored channel strips and well dividers to create a streamlined informational display. The segmentation system was built with both retailers and consumers in mind. Featuring custom-designed hardware we were able maximize retailer’s existing cooler dimensions for easy installation and consumer use. Find out how we can increase your brand or product’s in-store impact…
Contact: Lauren Donley
The Dannon Company
The Dannon Retail Segmentation System proved so popular that we were challenged with redesigning the materials into an adaptable shelving system for bodegas and convenience stores. Our redesigned system provided store representatives with a low cost, easy-to-update series of vinyl segmentation blades and color coordinated shelf strips. To ensure easy distribution, each set was pre-packed with hardware, 3-hole drilled for storage in sales binders and placed online for ordering. Find out how we can tailor a retail segmentation system for your specific distribution needs…
Contact: Lauren Donley
